When Evan Spiegel and Bobby Murphy first went live with Snapchat in the App Store in , it was a disappearing photos app made by college kids that *definitely wasn’t* for sending nudes. As of its tenth birthday this month, it has over 280 mil each and every day pages plus a stable of Content from media brands and influencers. Its products have inspired ephemeral sharing copycats galore, and investors currently think parent company Snap, Inc. is worth over $100 billion. What a decade!

It hasn’t all been smooth sailing, though, for the “Camera Company,” which was the puzzling way Snapchat branded itself when it recorded for the IPO in 2017. Early scandals, owing, in part, to the company’s founding by a literal frat boy, will always be part of its history. Employees have continued to feel the aftershocks of those early tremors, and the consequences of operating in a white- and male-dominated tech industry, for years.

Given that creative as Snap could have been, it has just indicated that it is really not excused from answering a comparable matter due to the fact any other social network business: You can business stand associated whenever some other business is vying getting users’ appeal?. Continue reading “Snapchat at the 10: A reputation scandal, innovation, and you will sexting”